They had a mark already and no printed matter to go with it. The brochure and the sheets were built around it without touching it.
South Coast renovates for other businesses: a college, a hotel, a hospital, a restaurant, an office block. The buyer is a facilities manager, and what persuades a facilities manager is a building like theirs, finished, with the facts beside it. They had a mark and nothing to put it on. They needed a brochure to hand over after a site visit, and a sheet for every job they had finished, so the next potential client could be shown one like theirs.
The brochure first. Inside, each finished job gets the same treatment: the pictures down one edge, the project named, what was done listed beneath it, the blue field carrying the mark's colour across every spread. A reader who opens it at any page knows whose it is and what they are looking at.
Then the sell sheets, one per finished job, in the same frame as the brochure. A different building and a different set of facts on every sheet, so a prospect in senior living is handed the senior-living jobs and a restaurant owner the restaurants. Because the frame never changes and the facts sit in fixed places, the next sheet is a half-hour, not a redesign, and the fifteenth still looks like the first.
This is where most small businesses actually start: a mark, and nothing to put it on. The answer is not one brochure. It is the brochure and the series behind it, built on one frame, so every job you finish becomes a page in an afternoon and the whole pile still looks like one company.
Tell me what you're making and when you need it. I reply within a day. What to include