← All work Project 1 of 5 · The Rock and Rollers

A curling team that tours like a band.

The Rock and Rollers · a curling teamIdentity and merch · a mark, quarter-zips, six beaniesFrom the shelf: the rest of it

The name is the whole brief. The mark is built on it, and the joke runs all the way through the kit.

Role
Designer, the whole job
Made
The mark · quarter-zips, front and back · six beanies
Hard part
One joke that has to survive a record, a jersey and six hats without wearing out

The story ↓

The brief

A name that was already a design.

The Rock and Rollers are a curling team, and the name does the work. The mark is built on it: the lettering sits in a vinyl record, the two O's are curling stones in red and blue, and the label at the centre of the record is the house, the target the stones are thrown at. Under it, in a second colour, the line every tour shirt carries.

The mark. The record, the stones for the O's, the house at the centre. One drawing that says curling and rock band at the same time, and reads at an inch.
What I did

Carry the joke through the kit.

The mark goes on the back of a quarter-zip over a halftone fade, and the front carries the player's alias.

The quarter-zip. The mark on the back over a halftone fade, the alias on the chest. Two print positions, two different jobs: one for the crowd behind you, one for the person you shake hands with.

The aliases are the beanies: every player is a band with a curling pun in it, lettered the way that band does it. Coldplay as it stands. Bonspiel Jovi, with the winged heart and dagger. Stone Throwing Pilot. LifeHOUSE, the house being the target. The Sweepies. Curl Jam.

The beanies. Six pieces of lettering in six borrowed styles, Coldplay, Bonspiel Jovi, Stone Throwing Pilot, LifeHOUSE, The Sweepies and Curl Jam, each one readable at hat size from across the ice.
Why it matters to you

A small job gets the same care as a big one.

This was a one-off for a local curling league: a mark, a run of quarter-zips and six beanies, and the fun was the point. It is here because a small job shows the habits plainly. One idea runs through every piece, and each piece is drawn for where it will actually be seen, a hat across the ice or a back across a parking lot. A bigger job gets the same approach, with more pages.

Have something like this? Email me.

Tell me what you're making and when you need it. I reply within a day. What to include

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